Capturing Archetypes Vol. 3

“Capturing Archetypes Volume 3: Astonishing Avengers, Adversaries, and Antiheroes is the deluxe third volume celebrating the ability of Sideshow’s talented artists to encapsulate the essence of some of the most beloved icons of film, comic books, and popular culture. Through classical sculptural techniques and the latest technology in digital rendering, these stunning sculptures embody the passion and enthusiasm of true fans, representing what we love most about these essential archetypes! Capturing Archetypes Volume 3 includes a foreword by comic book writer Gail Simone, and an afterword from actor Titus Welliver, all in celebration of our passion for pop culture.”—Sideshow.com

I was tasked to lead and manage the conceptualization, development and creation of Capturing Archetypes Volume 3: Astonishing Avengers, Adversaries, and Antiheroes. Working closely with the author, I arranged and directed interviews with all the creative talent featured in the book. I was also tasked in creating the outline and organizing all the products and the various formats into a visually stunning presentation as well as create the sub-title for the release. I was the lead in the Graphic Design department helping to create the visual look and feel of the book, selecting type, Pantone colors and layout templates to ensure a uniform and cohesive design workflow. Collaborating with the rest of my Graphic Design Department team, we then each took a section of the book and designed layouts and special features celebrating expansive collection of figures produced by Sideshow. I was responsible for selecting photos, editing, color correcting and retouching the images used. I was also tasked with managing the production of the publication, overseeing color proofs, samples and file prep for pre-production.

Featured Designs/Andrew McBride
Photography/Sideshow Photo Dept.