Capturing Archetypes Vol. 4

“Continuing the tradition of cataloguing high-quality collectible photography in engaging hardcover format, Sideshow presents Capturing Archetypes Volume 4: Demigods and Defenders — The Balance of Power. Written by Andrew Farago with a foreword by comedian and collector Bobby Moynihan, this incredible photography book captures what we love most about these essential character archetypes. This deluxe fourth volume in the Capturing Archetypes series celebrates the talented artists of Sideshow who are responsible for conceptualizing and creating figural and fine art versions of some of the most powerful demigods, defenders, deviants, and destroyers in all of pop culture. Utilizing the latest technology in sculpting, painting, and fabrication as well as tried and true classic methods of creative execution, these stunning statues and figures embody the passion and enthusiasm of dedicated fans, representing the most fundamental and fantastical elements of these archetypes. Discover the process behind fan-favorite collectibles through interviews with key artists, behind the scenes insights, and professional photography in this beautiful 280-page book featuring images of over 125 beloved characters from the worlds of film, comic books, and beyond. Fans of Star Wars™, Marvel, DC Comics, Sideshow’s own Court of the Dead, and more will all find something to love in this pop culture publication.” —Sideshow.com

I was tasked to lead and manage the conceptualization, development and creation of Sideshow presents Capturing Archetypes Volume 4: Demigods and Defenders — The Balance of Power. Working closely with the author, I arranged and directed interviews with all the creative talent featured in the book. I was also tasked in creating the outline and organizing all the products and the various formats into a visually stunning presentation as well as create the sub-title for the release. I was the lead in the Graphic Design department helping to create the visual look and feel of the book, selecting type, pantone colors and layout templates to ensure a uniform and cohesive design workflow. Collaborating with the other Graphic Designers in my department. we then each took a section of the book and designed layouts and special features celebrating expansive collection of figures produced by Sideshow. I was responsible for selecting photos, editing, color correcting and retouching the images used. I was also tasked with managing the production of the publication, overseeing color proofs, samples and file prep for pre-production.

Featured Designs/Andrew McBride
Photography/Sideshow Photo Dept.